Digital Marketing Portfolio
Copywriting • Content Strategy • Graphic Design • Photography • Brand Storytelling
Hi, I'm Samantha!
I'm a Digital Marketing Specialist based on the Outer Banks with over seven years of experience helping brands connect with audiences through compelling storytelling, strategic content, and thoughtful design.
My background combines journalism, photography, copywriting, graphic design, and digital marketing. Whether I'm building a social campaign, writing website copy, designing promotional materials, or documenting authentic coastal experiences, my goal is always the same: create content that feels genuine and delivers results.
Below is a selection of recent marketing projects, creative campaigns, and brand work.
Kitty Hawk Kites & Kitty Hawk Surf Co.
Content Manager
As Content Manager for Kitty Hawk Kites and Kitty Hawk Surf Co., I create and manage marketing content across multiple brands. My work includes copywriting, photography, graphic design, social media management, paid advertising support, website content, and campaign development.
Graphic Design & Marketing Campaigns
Throughout my role as Content Manager for Kitty Hawk Kites and Kitty Hawk Surf Co., I design marketing materials that support tourism, retail, seasonal campaigns, and community events. My work includes promotional graphics, social media advertising, event marketing, product launches, and destination-focused storytelling designed to engage audiences and drive business goals.
Social Media Marketing
Planned, filmed, edited, and published short-form content for Instagram, TikTok, Pinterest, and Facebook to promote Outer Banks tourism experiences, retail products, and seasonal events.
Photography for Marketing
Photography is one of my strongest marketing tools. I create compelling images that highlight experiences, products, and destinations while supporting campaigns across social media, websites, email, print, and advertising. Every photograph is captured with storytelling and audience engagement in mind, helping bring the Kitty Hawk Kites brand and the Outer Banks experience to life.
Copywriting
Clear, engaging copy is an essential part of every successful marketing campaign. In addition to creating visual content, I write SEO-informed blog articles, website copy, social media captions, and promotional content designed to educate audiences, strengthen brand voice, and support business goals.
Starting With The Basics
A five-part educational blog series created to guide beginners through the world of kite flying. Each volume explores a different topic, from selecting the right kite to building confidence in flying—while providing valuable, SEO-friendly content that supports customer education and purchasing decisions.
Outer Banks E-Bike Rentals
Objective: Promote a new tourism experience while encouraging visitors to explore the Outer Banks.
"There is no better way to explore the Outer Banks than on two wheels! Breathe in the salt air, glide down scenic paths, and discover hidden gems you can't see from a car window. Local tip: Grab a rental and take a ride down Bay Drive for an unforgettable OBX sunset."
Learn to Hang Glide
Objective: Make a bucket-list experience feel approachable for first-time flyers.
"Learning to hang glide with us is easier (and less intimidating!) than you think! You'll be clipped in with a certified instructor, learn the basics on the ground, and before you know it, you'll be soaring above the dunes."
20th Annual Watermelon Festival
Objective: Promote a community event while highlighting family-friendly activities and the event's charitable impact.
"Mark your calendars! Join us for a classic summertime tradition packed with family fun, games, delicious food, and sweet treats. Best of all, the event supports the Outer Banks Bicycle & Pedestrian Safety Coalition."
Just George's Sports Bar | Captain George's
As Social Media Manager for Just George's Sports Bar & Grill, I create engaging content that promotes live entertainment, community events, seasonal specials, and the restaurant's welcoming atmosphere. My work includes photography, videography, graphic design, copywriting, and social media management designed to increase engagement and encourage local customers to visit.
Photography | Social Media | Graphic Design
Swell Stories
Swell Stories is my personal photography and storytelling brand inspired by the ocean and the people who call it home. As the founder, I manage every aspect of the business. From branding and content strategy to photography, copywriting, website design, and social media marketing. Through authentic visual storytelling, I create content that celebrates surf culture, coastal communities, and the experiences that connect people to the ocean.
Brand Identity
From website development to messaging and visual identity, I built Swell Stories into a cohesive brand that reflects my passion for storytelling and the coastal lifestyle.
Photography
Surf • Lifestyle • Ocean • Documentary • Film
Documentary Storytelling
Long-form visual stories allow me to capture the people, craftsmanship, and traditions that shape coastal communities. Through documentary photography and written narratives, I aim to preserve authentic moments while creating meaningful connections between audiences and the stories being told.
The Leo Project, is a documentary photo essay exploring the art of surfboard shaping through the hands of a local Outer Banks craftsman. Over the course of several sessions, I documented the complete shaping process: from raw blank to finished board, capturing the quiet moments, meticulous craftsmanship, and conversations that define the heart of surf culture.
Social Media
I create and manage content across Instagram and TikTok, using photography, video, and storytelling to grow an engaged audience around surf culture, ocean conservation, and life on the Outer Banks.
Writing
Storytelling is at the heart of Swell Stories. Through blogs, essays, and personal reflections, I explore themes of surf culture, creativity, mental well-being, and the connection between people and the ocean.
Marketing & Business Development
As the founder of Swell Stories, I manage client communications, website updates, SEO, pricing, marketing strategy, partnerships, and brand development while continuing to grow the business through authentic storytelling and community engagement.
Responsibilities Include:
- Brand Strategy
- Website Design (Pixieset)
- SEO
- Client Experience
- Photography
- Social Media Management
- Content Strategy
- Copywriting
- Creative Direction